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Indian Journal of Finance

ISSN: 0973-8711 Frequency: Monthly Peer Review: Double-blind Published since: 2007 Language: English
A publication of AMCPL
amcon.co.in
New Delhi, India
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Original Article

Open Access Original Article

Investment Behavior of Secondary Equity Investors : An Examination of the Relationship Among the Biases

R. Renu Isidore1,  P. Christie2

1 Research Associate, Loyola Institute of Business Administration, Loyola College, Chennai - 600 034, Tamil Nadu

2 Director, Loyola Institute of Business Administration, Loyola College, Chennai - 600 034, Tamil Nadu

Volume 12
Issue 9
Pages 7–20
Year 2018
Received: May 18, 2018 Accepted: Aug. 19, 2018 Published: Sept. 11, 2018
Abstract

Behavioral finance attempts to explain the emotions in the stock market which lead to anomalous stock market behavior. Behavioral biases exhibited by the investors explain their irrational decision making. Knowledge about the interaction among the biases would help to comprehend the investors' financial personality better. Using a dataset of 436 secondary equity investors residing in Chennai, this study measured eight behavioral biases on a Likert scale through a questionnaire survey. The biases studied included mental accounting, anchoring, gambler's fallacy, availability, loss aversion, regret aversion, representativeness, and overconfidence. Significant relationships among the behavioral biases were documented in the study. The biases: (a) overconfidence, regret aversion, and anchoring biases; (b) loss aversion and anchoring; (c) representativeness, gambler's fallacy, and mental accounting; (d) mental accounting and availability biases exhibited by the secondary equity investors were found to be interrelated. Hence, the financial advisors could improve their advice and recommend guidelines to the investors based on the biases they are likely to exhibit.

Keywords Behavioral Finance Behavioral Biases Mental Accounting Anchoring Gambler's Fallacy Availability Loss Aversion Regret Aversion Representativeness Overconfidence Secondary Equity Market Equity Investors' Behavior JEL Classification
How to Cite

R. Renu Isidore, P. Christie (2018). Investment Behavior of Secondary Equity Investors : An Examination of the Relationship Among the Biases. Indian Journal of Finance, 12(9), 7–20. https://doi.org/10.17010/ijf/2018/v12i9/131556

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