Mutual Funds have emerged as an important investment alternative to invest in the capital markets. They provide an opportunity to avail the services of professionals at a very nominal cost, even in the case of small investments. However, there are 34 mutual funds in India competing with each other and offering multiple mutual fund products. Knowing the perception of mutual fund investors can help these institutions to market their schemes in a better way. In this context, the present study is an attempt to study the perception of mutual fund investors regarding a few important aspects.

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