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Indian Journal of Finance

ISSN: 0973-8711 Frequency: Monthly Peer Review: Double-blind Published since: 2007 Language: English
A publication of AMCPL
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New Delhi, India
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Original Article

Open Access Original Article

Mobile Payment Technology Adoption in SME Owners in India – An Empirical Study

J. Navena Nesa Kumari1,  C. Joe Arun2,  A. Irudaya Veni Mary3

1 Research Associate, Loyola Institute of Business Administration, Loyola College, Chennai - 600 034

2 Director & Professor of Marketing/Human Resource, Loyola Institute of Business Administration, Loyola College, Chennai - 600 034

3 Research Associate, Loyola Institute of Business Administration, Loyola College, Chennai - 600 034

Volume 15
Issue 1
Pages 36–54
Year 2021
Received: March 13, 2020 Accepted: Nov. 22, 2020 Published: Jan. 31, 2021
Abstract

This paper focused on mobile payment technology adoption among SME owners in Kanchipuram district in Tamil Nadu, India. It attempted to explore the factors that affected the adoption of mobile payment technology and the intention to use it. The paper sought to identify the issues faced by the SME owners while adopting mobile payment technology for their personal and business transactions. The data were collected using an interview schedule, and the sample comprised of 100 SME owners in the selected rural areas of Kanchipuram district. The primary data were analyzed using regression and correlation analysis. The findings revealed that the mobile payment usage enabled the SME owners to accomplish their work rapidly. The study observed that the factors such as complexity, cost, trust, and security issues derived from perceived ease of use and perceived usefulness had a positive impact on the adoption of mobile payment technology. The study was a novel attempt to empirically examine the factors affecting the mobile payment technology adoption in rural India. The study will be useful for the service providers to advance the critical understanding on how rural consumers can improve their technology adoption and optimize their business opportunities in the emerging market of rural India.

Keywords Mobile Payments SMEs in Rural India Emerging Markets Financial Technology. JEL Classification
How to Cite

J. Navena Nesa Kumari, C. Joe Arun, A. Irudaya Veni Mary (2021). Mobile Payment Technology Adoption in SME Owners in India – An Empirical Study. Indian Journal of Finance, 15(1), 36–54. https://doi.org/10.17010/ijf/2021/v15i1/157013

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