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Indian Journal of Finance

ISSN: 0973-8711 Frequency: Monthly Peer Review: Double-blind Published since: 2007 Language: English
A publication of AMCPL
amcon.co.in
New Delhi, India
Indexed in: Scopus Q2 UGC-CARE Group II Google Scholar J-Gate NISCAIR Crossref

Original Article

Open Access Original Article

Sectoral Analysis of e-Banking Industry – An Evolutionary Approach

R. Seranmadevi1,  M. Latha Natarajan2,  M. G. Saravanaraj3

1 Faculty in Department of Management Studies, CMS College of Engineering, Namakkal, Tamil Nadu

2 Head/Professor, Department of Management Studies, Vivekanandha College of Engineering for Women, Tiruchengode, Tamil Nadu

3 Head/Professor, Department of Management Studies, Muthayammal Engineering College, Rasipuram, Tamil Nadu

Volume 5
Issue 8
Pages 37–43
Year 2011
Published: Aug. 1, 2011
Abstract

This article clearly examines what types of e-Banking credit card technologies are open to customers in India. It then proceeds to examine how various e- Banking might be attractive to potential customers in terms of improved accessibility, affordability and ease of use. It also focuses on the functionality of electronic credit cards, frequency of usage, mode of repayment, value addition facilities offered along with the credit cards for different client groups. This article describes how the evolution of the credit card should support in improvement of standard of living, adequate awareness and literacy levels of using the credit cards by the various segments of customers.

How to Cite

R. Seranmadevi, M. Latha Natarajan, M. G. Saravanaraj (2011). Sectoral Analysis of e-Banking Industry – An Evolutionary Approach. Indian Journal of Finance, 5(8), 37–43.

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