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Indian Journal of Finance

ISSN: 0973-8711 Frequency: Monthly Peer Review: Double-blind Published since: 2007 Language: English
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Original Article

Open Access Original Article

Understanding the Relationship Between Investors’ Personal Attributes and Investment Perceptions Towards Mutual Fund Investments

Sindhu1,  Y. Rama Krishna2,  Adavelli Sagar Reddy3

1 Associate Professor, School of Management Studies, Jawaharlal Nehru Technological University, Kukatpally, Hyderabad, Telangana

2 Professor, Kshatriya College of Engineering, Armoor, Nizamabad, Telangana

3 Associate Professor, RK Business School, Ravelli, Toopran, Hyderabad, Telangana

Volume 11
Issue 2
Pages 23–34
Year 2017
Received: March 5, 2016 Accepted: Jan. 14, 2017 Published: Feb. 1, 2017
Abstract

The aim of this paper was to measure the relationship between investors' personal attributes (educational qualifications, occupation, income, and age) and their investment perceptions (knowledge, information, safety, returns, and decision making). For the purpose of this study, a structured questionnaire was designed and administered to 1000 randomly chosen mutual fund investors in Hyderabad. The usable responses were 522 responses (52.2%). Perceptions of investors were measured on a Likert scale. The scale reliability scores were satisfactory. Initially, data were analyzed using chi-square test. However, there were near to 40% of the cells that had cell count less than 5. As an alternative to the chi - square test, the hypotheses were tested with the Kruskal-Wallis H Test. The study found a relationship between age of the respondents and safety of investments. No relationship was found between other personal attributes and investment perceptions.

Keywords Mutual Funds Investor Perception Kruskal-Wallis Test
How to Cite

Sindhu, Y. Rama Krishna, Adavelli Sagar Reddy (2017). Understanding the Relationship Between Investors’ Personal Attributes and Investment Perceptions Towards Mutual Fund Investments. Indian Journal of Finance, 11(2), 23–34. https://doi.org/10.17010/ijf/2017/v11i2/110231

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