BARTHWAL, Sunil; GUPTA, N. L. Cultural Values as Advertisement Themes in International and Indian Advertising. Indian Journal of Marketing, [S. l.], v. 42, n. 11, p. 16–21, 2011. Disponível em: https://indianjournaloffinance.co.in/index.php/ijom/article/view/37625. Acesso em: 6 apr. 2026.