In this paper, I have attempted to study Art as a new asset class for alternative investment for Indians. Since this is the first time an attempt has been made to understand Indian Art as an investment avenue , the present study is limited to three prominent Indian Artists - Padma Bhushan Tyeb Mehta, Padma Bhushan S. H. Raza, and Padma Shri V. S. Gaitonde. The aim of the study was to examine 'Art' as an alternative form of investment, especially from the wealth management perspective. The study aimed to understand popular art forms and identify basic parameters on which 'Art' is valued by the Indian investors. 50 respondents were interviewed to identify the basic parameters on which 'Art' is valued, and the factors that prompted investors to invest in the works of a particular artist.

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